What I Do

I set the strategic and creative direction for all communications.  I can lead the discovery process, hire and guide research efforts and then interpret the information. I then transform it into a powerful strategic tone and message. I can lead the efforts to execute those messages into creative forms that reach your audience.

How I Do It

When I sign onto a project I dig deeper and think more on it than anyone you’ve ever worked with. I’m driven to find new and better ways to connect with audiences and love what I do.

My company, Fernandez Creative, Inc is a registered DBE with the state of Georgia.

CREATIVE MARKETING SERVICES

I develop strategy, messaging and creative executions based on a powerful core central narrative. Here’s what I can deliver for you:

Branding

  • Brand Launch/Relaunch

  • Message/Positioning

  • Brand Assets

    • Value Propositions

    • Brand Positioning

    • Higher Order Benefits

    • Brand Purpose

    • Competitive Analysis & Audit

  • Brand Workshops

  • Internal Communications and Buy-in

Strategy

  • Integrated Communications Strategy

  • Qualitative One-On-One Audience Interviews and Insights Report

  • Holistic Strategy Development

  • Strategic Concept Development

  • Leadership Communication Playbook

  • Messaging That Inspires Action And Connects

Content Creation

  • Videos

  • PR Activations

  • Taglines

  • Integrated Behavior Change Campaigns

  • Website Content

  • Digital Ad Development

  • Collateral (Brochure/posters, etc)

  • Traditional Advertising Campaigns

    • TV

    • Radio

    • Print

    • Outdoor