Some of the most rewarding work we do is bringing people together. We work with communities and companies who play a big part in making the world a better place. These are the stories we love to tell.
Communities Launch Case Studies
Midtown Alliance
We created three campaigns for Midtown Alliance, which showed the progression of the COVID-19 pandemic and messaging to engage the community.
Food Lion
I helped promote the Food Lion Feeds program, which provides free food to anyone in need in the community. My task was to announce that they had reached their goal of providing 500 million meals 18 months early! In the same announcement, we launched their new initiative of supplying 1 billion more meals to those in need by 2025. I also developed the empty plate as a symbol of their effort, and it has been expanded to include every community Food Lion serves.
City of Sandy Springs
I launched a hospitality and tourism campaign for Sandy Springs, a community north of Atlanta known primarily as a residential area with lots of businesses. The goal was to bring more weekend guests to the city, which meant targeting drive markets. Rather than positioning Sandy Springs as a destination – given we would have to compete with Atlanta, I positioned the city as a place to stay when visiting Atlanta sites but with the added advantage of a more relaxed pace than Atlanta itself.
Cherokee County Workforce Development
With a fast growing county and low unemployment rate Cherokee County employers needed to recruit more workers. More than 60% of the workforce commuted to other counties, so this mobile and paid social campaign pushed to keep more people close to home for work. The campaign generated 31,000 new users in less than three months from one county. More than 120 people were quickly hired and kept at their jobs for at least six months.
