Transportation Creative Samples
Metro Atlanta Transit Authority (MARTA)
MARTA
I worked with MARTA on several initiatives. Creative examples include the announcement of WIFI on trains, motivating people to ride MARTA to the airport, and introducing (and naming) the Ride with Respect Campaign, which enforces a code of conduct. It features many local celebrities.
ATL Transit
The goal was to generate interest in the newly develop ATLTransit.com site, which for the first time in Metro Atlanta, allowed comuters to plan a trip using transit. The social media and advertising ran for only eight weeks. The results were overwhelmingly positive:
• 450,000 video views
• 41,000+ website visitors
• 67,000 page views
• 8,800 trips planned
State Road Tollway Authority (SRTA or Peach Pass)
For five years, I led the creative of several SRTA initiatives for SRTA including launching the Express Lanes North and South on I-75 and I-85 (surpassing goals with each effort), launching the new mobile app 2.0 (which motivated users to transition to the new app), and promoting the Pay N Go PeachPass. I helped create numerous annual reports and created a video version of it. My work encompassed all communications and executions such as collateral material, onsite displays, video, radio and TV commercials, print, outdoor digital ads, and more.
The Clean Air Campaign/Georgia Commute Options
I led the creative for The Clean Air Campaign for eleven years then helped launch its subsequent entity, Georgia Commute Options. While working with this initiative our team reduced vehicle miles traveled by 1.2 million per year and helped keep more than 700 tons of pollution out of the air annually.
