CritiCore

White Knight Engineered Products was originally named for the doctors who wore their white lab coats more than 50 years ago.  They now source and manufacture protective wear that protects people and products in sensitive environments. It was time for a new name and brand.

The company is by far the most reliable and customer-focused in the industry. While it is the most important quality any company can achieve, from a creative standpoint “reliability” isn’t exactly sexy.  Fortunately, we had a great client who was willing to have some fun touting the new name.  

I and my team developed the logo, graphic standards, sales support materials an intro video, and internal posters.

Barco

BARCO’s ClickShare product makes presentations easier and more collaborative. I demonstrated this with a captivating 28-foot wall at Atlanta’s Hartsfield-Jackson International Airport.  We also developed videos capturing the essence of meetings (good and bad.)

RangeWater

After years of working together, Pollack Shores, a real estate investment company, and its sister company, Matrix, a property management company, decided to unite under one brand — RangeWater. Working with their great team, I helped rename and relaunch the new brand. The video we created announced the new name and logo to RangeWater employees.

Medtrition

I was hired to help Medtrition launch two new groundbreaking nutritional products for tube-fed patients in ICUs—ProSource TF20 and Banatrol TF.

As with most B2B marketing, our audiences included gate keepers, users, and final decision makers. The messaging must be consistent yet nuanced to address each one’s needs.

The launch included audience one-on-ones, new tagline, videos, collateral/sales pieces, web pages and a print and digital campaign.

It was the most successful launch in the company’s history.