I’ve helped launch new brands and service lines for gas and electric companies, associations, and organizations. We know how to communicate to customers and association members to keep the meters turning.
Energy & Utilities Case Studies
Natural Gas Connection
To help the people in Georgia who want to switch to natural gas, find appliances, financing and rebates they The Gas Authority created the Natural Gas Connection. I and my team helped name the new service line, create their logo and branding (which includes designing show rooms in municipalities in Georgia and Alabama) and advertising.
Central Georgia EMC (Fuel Georgia)
I worked with Central Georgia Electric Management Organization to launch Fuel Georgia, as the EMC expanded its services to include natural gas. Our team helped create this brand from scratch; conducted two brand workshops; and created their brand positioning, personality and story. We also developed the logo, brand guidelines, infographics for presentations and their social media look and presence.
Save Water Initiative
As part of its effort to motivate Georgians to use less water, the Metropolitan North Georgia Water Planning District (WPD) sought to create a campaign that would educate Metro Atlantans about water usage.
I developed a campaign that incorporated TV, radio and outdoor boards to communicate to the general public. The creative demonstrated how much water is wasted by everyday activities, such as watering a lawn, leaving the faucet on while brushing your teeth and so forth.
These creative executions were also used in educational materials to remind the audience that even small actions can make a huge difference.
Launching Energy Cities of Georgia
For years Electric and Natural Gas utilities had a power struggle (pun intended). Now they’re working together. Electric Cities of Georgia (ECG) and The Gas Authority teamed up to bring more business to Georgia. I helped launch this new partnership, Energy Cities of Georgia, to their members and external audiences.
