Healthcare
Tenet Healthcare
I’ve launched and branded several service lines for many hospitals. For these Tenet samples, we worked with a PR partner to develop a toolkit for more than 70 hospitals to customize and promote their orthopedic services.
Messaging and creative was adopted by all 70 hospitals with a reported increase in procedures across the network nationwide.
Northside Hospital
I helped launch Northside Hospital Cancer Institute (NHCI). The two-year “Where the Extraordinary Happens Every Day” campaign positioned NHCI as a cancer care leader in Georgia with inspiring creative.
Northside Hospital outperformed all other Georgia hospitals and hospital systems in terms of name and advertising recall according to the National Research Corporation.
Children’s Healthcare of Atlanta
I worked with Children’s Healthcare of Atlanta to launch an updated Strong4Life website. These six targeted training videos to educate parents on how they can help their children become more resilient and better handle anxiety.
CDC-Autism Awareness
I worked with the Centers for Disease Control and Prevention (CDC) For 19 years educating pediatricians and parents as to social and behavioral milestones to watch for with young children. This began as a campaign about autism, but our recommendation was to focus more on the milestones than the disease. Our approach has become the global standard for communicating to parents about childhood conditions.
Millions of material packets have been downloaded by parents. Nearly every pediatrician office displays and distributes the information. This campaign changed the national perception of developmental disorders like autism.
First year results: 750,000 Material downloads 8.5 million page views
American College of Rheumatology
The “Simple Tasks” campaign helped inform policy makers about the role of rheumatologists by demonstrating what life is like for the patients who need these specialists.
“We now have a symbol that immediately conjures up who we are. The first 15 minutes on Capitol Hill was to explain what a rheumatologist is. Now, they see the fork, they know who we are.”
–Dr. Joseph Flood, Past President of ACR
Medtrition
I helped launch Two Medtrition products against one of the largest players in healthcare; Abbott. It was the most successful launch in company history and helped them quickly gain market share. The positioning and creative were unique and connected with nurses. The new positioning lead to a new tagline, videos, collateral, web pages, print, digital campaign, presentation decks, and sales materials,
