Medtrition
Medtrition is a visionary company in medical foods—foods that are clinically developed to help treat certain conditions. I was hired to help launch two new groundbreaking nutritional products for tube-fed patients in ICUs—ProSource TF20 and Banatrol TF.
As with most B2B marketing, our audiences included gate keepers, users, and final decision makers. The messaging must be consistent yet nuanced to address each one’s needs.
The launch included audience one-on-ones, new tagline, videos, collateral/sales pieces, web pages and a print and digital campaign.
It was the most successful launch in the company’s history..
