Launching a Save Water Initiative

As part of its effort to motivate Georgians to use less water, the Metropolitan North Georgia Water Planning District (WPD) sought to create a campaign that would educate Metro Atlantans about water usage.

I developed a campaign that incorporated TV, radio and outdoor boards to communicate to the general public. The creative demonstrated how much water is wasted by everyday activities, such as watering a lawn, leaving the faucet on while brushing your teeth and so forth.

These creative executions were also used in educational materials to remind the audience that even small actions can make a huge difference.