CritiCore Renaming and Rebranding
Criticore Name Change and Brand Launch
White Knight Engineered Products was originally named for the doctors who wore their white lab coats more than 50 years ago. They now source and manufacture protective wear that protects people and products in sensitive environments. It was time for a new name and brand.
The company is by far the most reliable and customer-focused in the industry. While it is the most important quality any company can achieve, from a creative standpoint “reliability” isn’t exactly sexy. Fortunately, we had a great client who was willing to have some fun touting the new name.
I and my team developed the logo, graphic standards, sales support materials an intro video, and internal posters.
