Boys & Girls Clubs of America

MyBGCA.net

BGCA New Portal Launch

Before switching to a new intranet portal called MyClubHub, Boys & Girls Clubs of America (BGCA) needed the directors of their 800 clubs (called CEOs) to purge thousands of superfluous profiles. CEOs were already stretched with demands on their time.

Process I interviewed CEOS and me and my team developed a program name, iconography, instructional infographics, digital banners, takeover pages, emails, PowerPoint templates, talking points, intro and instructional videos and a promotion. We also advised their tech team and helped develop a tool to make purging outdated data easier.

Results: For similar asks, the organization was used to 5% participation. In just three weeks, 490 of the 800 CEOs had cleaned up nearly 18,000 profiles under the new system.

BGCA New Systemwide Tech Launch

After several years in development, BGCA was ready to launch the Salesforce-based MyClubHub management system

The campaign was based on research and change theory models. So many clubs wanted to participate there weren;t enough trainers and a waiting list was created.